How to Position Yourself Confidently and Land the Job Anyway

Job descriptions can be intimidating. You read a listing and your heart sinks as you realize you don’t tick every box. Maybe you’re short one qualification, missing a specific software skill, or haven’t quite hit the years of experience they’ve asked for. Sound familiar?

Here’s the truth: you don’t need to meet every single requirement to apply for the job. In fact, many employers write job descriptions with their dream candidate in mind—but that doesn’t mean they won’t hire someone who’s a great fit overall.

In South Africa’s competitive job market, knowing how to position yourself when you don’t meet all the listed criteria can be your secret weapon. Let’s explore how to do it with confidence, strategy, and professionalism.

Understand What “Requirements” Really Mean

Before you talk yourself out of applying, take a closer look at the job description. Most listings include two types of criteria:

• Must-haves (essential skills): These are core competencies or qualifications the role absolutely requires.
  
• Nice-to-haves (preferred skills): These are bonus qualifications that help a candidate stand out but are not deal-breakers.
  

Pro tip: If you meet around 70-80% of the must-haves and can confidently learn the rest, you’re likely still a strong contender. Employers often value potential just as much as experience.

Focus on Transferable Skills

Let’s say the job ad asks for experience using a specific project management tool you’ve never worked with. That doesn’t mean you’re out. What matters is whether you can show you’ve used similar tools and understand the core functions.

Here’s how to talk about transferable skills:

“While I haven’t used [specific software], I’ve worked extensively with similar platforms like [name a comparable tool], and I’m confident I can quickly adapt to new systems.”

Focus on showing that you can learn fast, adapt well, and already have a foundational understanding of what the role demands—even if it’s in a slightly different context.

Don’t Apologize—Position with Purpose

Many job seekers make the mistake of apologizing for what they lack instead of highlighting what they bring. Avoid phrases like:

• “I know I don’t meet all the requirements, but…”
  
• “I’m probably not the best fit because…”
  

Instead, shift your language to emphasize your strengths and growth mindset:

• “While I haven’t directly managed a team, I’ve successfully led multiple group projects and collaborated cross-functionally.”
  
• “Although I’m newer to this industry, my background in [related field] equips me with a unique perspective and strong problem-solving skills.”
  

This approach keeps the conversation positive, confident, and focused on your value.

Show Your Willingness to Learn

Employers love proactive, self-driven learners. If you’re missing a skill but already taking steps to acquire it, say so.

Example:

“I’m currently enrolled in an online course to develop my skills in [specific tool/language], which I expect to complete within the next month.”

Better yet, if you’ve already completed certifications, workshops, or done self-study, highlight that. Lifelong learning is highly valued—especially in fast-changing industries.

Back It Up with Achievements

Confidence is great—but proof is better. When addressing a skills gap, always pivot the conversation toward your accomplishments.

Let’s say you don’t have the requested five years of experience. Instead, you could say:

“While I have three years of experience in this field, I’ve led projects that delivered [measurable result] and received recognition for [specific achievement].”

Use numbers, outcomes, and case studies where possible. Results speak louder than years on paper.

Tailor Your CV and Cover Letter Strategically

Your CV and cover letter should reflect your ability to meet the employer’s needs—even if your experience isn’t a perfect match.

In your CV:

• Mirror keywords from the job description.
  
• Emphasize projects or roles that overlap with the position.
  
• Highlight soft skills like adaptability, communication, or leadership.
  

In your cover letter:

• Address any key gaps directly, but confidently.
  
• Reassure the employer with examples that show your potential and commitment.
  
• Express enthusiasm for the role and company.
  

A thoughtful cover letter can shift attention from what you’re missing to what you offer.

Prepare to Tackle the Question in the Interview

If your application stands out, you’ll likely land an interview—and the gaps in your experience may come up.

Stay calm. The goal isn’t to defend yourself. It’s to reframe the conversation around value and growth.

Here’s a strong response structure:

1. Acknowledge the gap briefly.
   
2. Explain how your background still supports success.
   
3. Emphasize learning, adaptability, or related experience.
   
4. Redirect to your achievements.
   

Example:

“It’s true I haven’t worked directly with CRM software, but in my previous role, I built and maintained client databases and handled customer communication manually, which required similar organizational and data-tracking skills. I’m a fast learner and have already started training on HubSpot, which I believe will help me hit the ground running.”

Use Your Network to Add Credibility

If you’re applying through a recruitment agency like Recruit SA, lean into their insights and feedback. They can guide you on how to position yourself and even advocate for you directly with hiring managers.

If not, consider asking previous managers, mentors, or colleagues to provide references that vouch for your work ethic and ability to learn. A glowing recommendation can go a long way in closing any gaps.

Don’t Let Imposter Syndrome Win

It’s easy to feel like you’re not “good enough” if your profile doesn’t match a job ad word for word. But remember: most job seekers are applying for roles they aren’t 100% qualified for—and many still get hired.

Confidence, curiosity, and clarity can often outweigh checkboxes. Employers are looking for people who are not just capable today—but also teachable for tomorrow.

Apply Anyway. Strategically

Not meeting every requirement isn’t a deal-breaker—it’s an opportunity to differentiate yourself. It’s about how you frame your story, not how perfectly your CV matches the list.

So next time you’re hesitant about applying, ask yourself:

• Can I learn what I’m missing quickly?
  
• Do I bring other strengths the employer would value?
  
• Am I passionate about the role and company?
  

If the answer is yes—go for it.

And when you do, make sure your language shows that you’re not underqualified—you’re uniquely qualified in your own right.